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Tourism Council's session: Impressive tourist growth re-positions Montenegro as top destination, Coordination Body for effective response to challenges established

Published on: Jun 18, 2019 • 12:27 AM Author: PR Service
At today's session, chaired by the Council President, Prime Minister Duško Marković, the Tourism Council concluded that the tourist indicators in the first quarter of this year significantly exceeded the data from the record year 2018, which, alongside the fact that the activities on the preparation of the peak of this year's season are implemented or being implemented in accordance with the plan, indicates that 2019 will be a very successful tourist year.

In the first three months of 2019, 166,628 tourists visited Montenegro, which is 38.15 percent more than in the same period of 2018, while 645,630 tourist nights were registered, 22.4 percent more than in the same period of the previous year. Tourist traffic data recorded by local tourism organisations show an increase of an average of 15.33 percent in the first 23 weeks of this year (from January to 14 June inclusive) compared to the same period of 2018. These data are even more important if you are aware that in the last year, in which Montenegrin tourism broke all records, the number of tourists increased by 10.24 percent compared to 2017, and the number of overnight stays by 8.17 percent – it was stated in the Report on the implementation of the activities envisaged by the Plan for the preparation of the 2019 summer tourist season, which the Council discussed.

The increase in the number of tourists and the number of nights is followed by the growth of revenues - in 2018, by 8.59 percent more than in 2017, and in the first quarter of this year, revenues increased by 7.9 percent compared to the record year 2018 when Montenegro exceeded EUR one billion in tourism revenues for the first.

Significant increase in the number of tourists in collective accommodation was recorded from the market of Germany (the number of arrivals for the first four months was five times higher than in the same period last year); doubled tourist traffic was recorded from the markets of Austria, the United Kingdom (32.25% ), France (an increase of 11.23%) and Poland (an increase of 10.24%).

The Council noted that such good tourist trends are primarily the result of improving the quality of accommodation capacities and the development of new tourist facilities and offers. About 70 four-star and five-star hotels were opened during the mandate of this Government, while about 30 projects related to product development were supported in last year alone. Air transport accessibility has been improved and a number of activities have been implemented to promote the tourist offer by the National Tourism Organisation and the Ministry of Sustainable Development and Tourism.

Council President Duško Marković emphasised that the impressive growth of tourism as a leading economy, by its scope and financial effects, has again positioned Montenegro as a top tourist destination.

Despite the significant improvements that are evident from year to year, the Council pointed to constraints that exist when it comes to occasional traffic jams, permeability of borders, execution of construction works during the season, improvement of utility services. It was noted that the constraints need to be addressed through additional coordination of the state authorities responsible for these issues and institutions at the local level. Furthermore, the Council stressed the need for additional engagement when it comes to employing foreigners and defining systemic solutions related to the education and training of lacking staff in the tourism sector. In order to effectively monitor the development of the tourist season and undertake measures to overcome the challenges, especially during the upcoming peak tourist season, the Council established a Coordinating Body for the season monitoring headed by Minister of Sustainable Development and Tourism Pavle Radulović.

PUBLIC RELATIONS SERVICE OF THE GOVERNMENT OF MONTENEGRO

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